Authenticity as power
for leadership in business.

Joris Moolenaar is an identity driven brand and business architect located in the creative capital of Antwerp.
Fulfilling his mission to bring out the best in individuals, teams and organisations. Over 20 years,
Joris empowers entrepreneurs, business leaders and brand professionals
with authentic brand design and business architecture to let them lead at the top of their game.

Authenticity as power
for leadership in business.

Joris Moolenaar is an identity driven brand and business architect located in the creative capital of Antwerp. Fulfilling his mission to bring out the best in individuals, teams and organisations. Over 20 years, Joris empowers entrepreneurs, business leaders and brand professionals with authentic brand design and business architecture to let them lead at the top of their game.

Helping you to lead
at the top of your game.

As a specialist in authentic leadership design, Joris provides his professional activities and collaborations
through dedicated labels for purpose, corporate and brand leadership design.

UNLEASHING YOUR BEST
WITH PURPOSE LEADERSHIP

Joris Moolenaar as architect of brands and
businesses
 driven by your ‘WHY’, leading you to
the top of your game. Because authenticity brings out
the best in you and your teams.

  • web
  • instagram
  • linkedin

KICKSTARTING CORPORATE
LEADERSHIP BY DESIGN

Joris Moolenaar and Robert de Groot as
kickstarters of corporate leadership by design,
implementing design thinking as a way of work.
Because we want to shape a great company future.

  • web
  • instagram
  • linkedin

CREATING BRAND
LEADERSHIP FOR BUSINESS

Joris Moolenaar and Marc Slager
as brand realists with common sense,
developing brands that matter. Because we want
to empower leadership in business with brands
that are controversial,
 distinctive and purposeful.

  • web
  • instagram
  • linkedin

Just be yourself
to make the difference.

Joris Moolenaar, born in the Netherlands on September 27, 1974 and raised in Oldenzaal in Twente,
started his career in 1994 as a junior Art Director. He worked for many years in various Dutch advertising agencies
and design studios, gradually working his way up from graphic designer to creative director, building up a wide range
of experience and skills to work laterally on any type of brand operation. His all-round experience and skills in both
B2B and B2C markets give him a 360˚ vision (on the future of) identity-driven brand development and experience.

Joris is a design thinker, independent, original, analytical and determined. He has an exceptional ability to translate
theory, ambition and vision into form, plan and practice. Joris highly values knowledge, skills and structure and is driven
to give maximum meaning to help companies transcend their market position to become leading brands.

Just be yourself
to make the difference.

Joris Moolenaar, born in the Netherlands on September 27, 1974 and raised in Oldenzaal in Twente, started his career in 1994 as a junior Art Director. He worked for many years in various Dutch advertising agencies and design studios, gradually working his way up from graphic designer to creative director, building up a wide range of experience and skills to work laterally on any type of brand operation. His all-round experience and skills in both B2B and B2C markets give him a 360˚ vision (on the future of) identity-driven brand development and experience. Joris is a design thinker, independent, original, analytical and determined. He has an exceptional ability to translate theory, ambition and vision into form, plan and practice. Joris highly values knowledge, skills and structure and is driven to give maximum meaning to help companies transcend their market position to become leading brands.