Growth Case
Cooper Consumer Health
Repositioning selfcare products into a consumer-oriented healthcare brand.
- Type
- Incorporated Project
- Industry
- Healthcare
- Context
- Medical Selfcare
- Project
- Repositioning selfcare products into a consumer-oriented healthcare brand.
- Focus
- Organizational Alignment · Transformation · Brand System · Positioning · Brand Architecture · Visual System · Activation
- Region
- International, Europe, France
- Collaboration
- Independent
- Growth Stage
- Challenger
