Four different modern tomato plant companies want to grow sustainable value with a shared interest in tomatoes. With Den Berk Delice as the new group brand for the intended collaboration, we designed the brand positioning to empower the group expansion strategy to grow their business internationally.
Four entrepreneurs in tomato planting see that if they combine their individual strengths into one recognizable face, they can serve their customers as a stronger partner. In addition, this collaboration enables them to renew, grow and market tasty quality tomatoes on a large scale (42 ha) all year round. As a combined force, they can offer the solution for the European retail market that is looking for a flexible and cooperative partner in tomatoes. Because in addition to reliable delivery, they bring bundled knowledge about packaging, marketing and other related matters that has a strengthening effect in a market where anticipatory ability and high quality are becoming increasingly important.
All the team is absolutely wowed by the functionality and the engagement JORIS™ was able to create.