Brand Leadership in business means guiding your company to its success. This includes your whole organisation, its products and its people. As a leader, you are the instigator, the director, and the motivator. Brand Leadership take your game to the next level. It’s a methodology for managing and aligning leadership behaviour, strategy and results.
Brand Leadership is the capability of a brand in being a leader in your market segment. It is a brand strategy that optimizes brand value and awareness so that your brand’s product or service receives preference and has high purchase intent.
Brand Leadership branding strategy is pivotal in empowering your brand to be perceived as unique to gain customer loyalty, market value, market share, and long-term growth. It further decreases price sensitivity and enables a brand to charge a price premium.
In practice, JORIS™ designs from the inside out, developing quality to transcend your position through a BrandSprint™: an intense, pragmatic design process that accelerates, inspires and solves strategic brand operations.
This powerful exercise generates a Brand Concept consisting of brand strategy, visual tools, marketing inspiration and roadmap for Brand Leadership. Based on belief, meaning and inspiration, it creates a leading brand from the deep within yourself and your business.
Every challenge is different, and so every solution evolves in its own bespoke way, shaped by what we discover and the response this demands. Yet here’s a broad outline of how JORIS™ will help your brand rise to any challenge and design your new reality.
To become an extension of your team, we align our minds to understand what makes you tick. Reviewing relevant elements, understanding industry trends and your competitive landscape. We size up the challenges that your business faces and look beyond your brief to explore new opportunities for your brand.
Together we define the future identity of your brand. Designing an identity driven brand strategy for success. We then develop these as your brand solution by creating proposition value, potential product and service designs, as well as organisational, behavioural and business performance powers.
Your brand truly works when it delivers. When the What is as robust as the 'Why'. We visualise your new brand reality with marketing design and brand implementation. The result? A Brand that delivers engaging experiences for those they serve.
JORIS™ challenged us to look for the depth, so that we ultimately have a super cool brand with an experience that connects in the right way and with the right customers.
Can’t wait to start your project? Let’s design a project briefing that clarifies all expectations and kickstarts your project right away. Get ahead and book your Things in Place session.