Brand Leadership in business means guiding your company to its success. This includes your whole organisation, its products and its people. As a leader, you are the instigator, the director, and the motivator. Brand Leadership take your game to the next level. It’s a methodology for managing and aligning leadership behaviour, strategy and results.
Brand Leadership is the capability of a brand in being a leader in your market segment. It is a brand strategy that optimizes brand value and awareness so that your brand’s product or service receives preference and has high purchase intent.
Brand Leadership branding strategy is pivotal in empowering your brand to be perceived as unique to gain customer loyalty, market value, market share, and long-term growth. It further decreases price sensitivity and enables a brand to charge a price premium.
In practice, JORIS™ designs from the inside out, developing quality to transcend your position through a BrandSprint™: an intense, pragmatic design process that accelerates, inspires and solves strategic brand operations.
This powerful exercise generates a Brand Concept consisting of brand strategy, visual tools, marketing inspiration and roadmap for Brand Leadership. Based on belief, meaning and inspiration, it creates a leading brand from the deep within yourself and your business.
Be authentic to who you are, relevant to your customers, and different from your competitors.
Take a customer centric approach to envisioning your future business and create a compelling plan to get there.
Create and shape brand experiences based on your brand, its context, broader trends and user research.
All the team is absolutely wowed by the functionality and the engagement JORIS™ was able to create.