Alpha Health Group is the largest independent selfcare organization in Europe with headquarters in Paris. A growing buy & build organisation that wants to improve daily health and wellbeing for everyone. To continue growth, a solid group narrative and brand positioning was needed. We created Cooper Consumer Health as the new corporate group brand, derived from the authentic Alpha Health Group heritage, which facilitates the group member alignment for future market growth.
What started as a pharmacists’ cooperative just outside Paris more than 100 years ago, has evolved into the largest independent selfcare organization in Europe. Today, more than 80,000 pharmacists advise Cooper selfcare solutions. The continuing growth due to a buy & build strategy requests a solid group narrative to align the whole Cooper organisation. A purpose driven brand strategy will drive everything into the collective focus and will position Cooper Consumer Health as the leading innovative brand in it’s category.
JORIS™ has a great ability to translate strategy into design with a hands on and pragmatic approach. Huge added value.