Zadelman® is a new designed brand that wants to bring cycling pleasure to a higher individual level. Determined to become a world player in the leather bicycle saddle segment. Kicking off with focus on creating a new business with authentic dutch design cycling saddle innovations. The designed Brand concept visualizes the ambition of Zadelman® and helps this startup to connect with new stakeholders to bring this brand to the market.
A few befriended cycling enthusiasts and industrial engineers are convinced that they can get more cycling pleasure from leather bicycle saddles. Leather bicycle saddles are the top in the saddle segment, but they have an old-fashioned character. The opportunity to take leather bicycle saddles to the next level with innovation and future prospects. With 120 years of leather bicycle saddles experience of the former Lepper brand in their ranks, they started working together on developing a new business concept in bicycle saddles with brand design, strategy design and product design. Zadelman was born and determined to become a world player in the leather bicycle saddle segment.
JORIS™ has been outstanding, and the quality of the brand that we have created is a testament of that.